SAMSUNG

Talent & Creators | STRATEGIC PARTNERSHIPS

Ahead of the 2015-16 NBA Draft, Samsung partnered with Karl-Anthony Towns to follow the #1 overall draft pick leading up to the biggest night of his life (excluding the night he became a New York Knick).

We caught wind that KAT would not be entering the draft alone. He would be bringing along his alter-ego, “Karlito.” Our team created a real Karlito, set up Twitter and Instagram accounts to build Karlito’s following, and, on Draft Day, had Karlito take fans on a tour of New York before meeting up with KAT for his big moment.