DR. SQUATCH

Sydney Sweeney’s bathwater bliss

In October, 2024, we made Sydney Sweeney the Body Wash Genie. The campaign hit 6x+ higher lift versus CPG norms across all polled brand lift criteria. But the greatest insight came via our Instagram and TikTok comments—fans wanted Sydney’s bath water.

We turned an internet joke into a limited-edition drop of 5,000 bars of soap infused with Sydney Sweeney’s actual bathwater. We brought it to life with a pre-launch giveaway, a social collabs, a media blitz, and wild influencer partnerships to light viral fires across the metaverse.

Certificates of Authenticity numbered 1-5,000 & signed by Sydney Sweeney accompanied each bar of soap

Scented OOH Wheatpasting in NY, LA, and Chicago

SCENTED OOH POSTERS IN NYC + CHI + LA

5,200+ Placements & 74B+ Impressions 🤯.‍ Coverage included The New York Times, CNN, USA Today, Vanity Fair, Complex, GMA , Late Night with Seth Meyers and more.

Buzzy Influencer/Creator Content Sustained Conversation: Ten (10) we seeded. Tens of thousands we did not.

“Sydney Sweeney Soap” reached top 20 in US eBay searches during launch week. Prices peaked at $3,000. They’ve since settled as 8-35x+ the retail price if you’re interested.